Best AI-Powered Tools for Paid Media Campaigns

Did you know companies worldwide will spend over $600 billion on digital advertising this year alone? And that's not all. Roughly 25% of marketing today is AI-enabled, but AI is expected to influence 90% of all ad revenue by 2032.

This revolution has been shifting gears, causing quite a ruckus in the advertising industry for a few years now. Simply following popular trends isn't enough anymore. It's a race to stay ahead, using intelligent tools as a key to unlock new growth opportunities.

In this article, we aim to explore some of these phenomenal AI advertising platforms. Read on to learn all about their associated benefits for your business.

Let's start by shining light on just why integrating a paid marketing tool into your workflow is not just smart but critical.

The Benefits of AI-Powered Ads for Paid Media Campaigns

We understand your dilemma. The company's marketing toolbox probably already feels like a Swiss army knife, packed with software solutions that each cost a fair bit of money. Every dollar spent on a new addition has to be justified. The good news is that most AI advertising tools fit easily into the budget. They also redefine it.

Here are a few compelling benefits to consider:

• Machine Learning: Machine learning works in tandem with AI algorithms. Together, they identify and target the right audience for your message. For instance, you can enhance profiling by automating tasks like segmentation. You can then create focused ad campaigns that reach those who are more likely to convert.
• Real-Time Optimization: After-the-fact analysis and late insights that lead nowhere. Too many marketers are still stuck with such data. With AI, get real-time or even proactive adjustments tailored for every consumer interaction. These superior campaign results ensure your ad dollar stretches as far as possible.
• Prediction Capabilities: Another exciting future trend revolves around the power of predictive analytics. Based on historical data, AI can foresee performance patterns. Use them to make an informed decision that keeps you ahead of the pack.
• Cost-Effectiveness: The precision offered by AI helps save money on ad spending in the long run. You can optimize budget allocation strategies across different marketing channels. And with a significant increase in ROI, AI makes sense financially.
• Time-Saving: AI can automate tasks, so you can complete them faster and are less prone to mistakes. Make your team more efficient by freeing them from these manual tasks. Instead, let them focus their energy on strategic initiatives.

5 Best AI-Powered Tools for Paid Media

Ready to maximize ROIs with these incredible benefits? Allow us to introduce our top five handpicked lineup of the best bets in this space. These are the ultimate AI advertising tools destined to boost your paid media performance.

1. Varos

As we draw closer to the end of our ad creation journey, the final step is measuring, refining, and optimizing. For this critical phase, thousands of brands have turned to Varos. The robust benchmarking solution is powered by state-of-the-art technology.

With its roots in AI, Varos provides businesses with a vantage point to view their ad performance relative to competitors. This unadulterated perspective allows you to track your progress meticulously. It leads to decisions based on actionable insights instead of baseless assumptions.

• First-Hand Benchmark Data: Don't rely on outdated information or third-party estimates anymore. Feed on hard, first-hand data pulled directly from thousands of eCommerce brands and SaaS industries.
• Uncover opportunities to improve KPIs: Varos' dashboard helps you identify improvement areas in the blink of an eye. It is incredibly intuitive and easy to use. You also receive personalized reports directly in your inbox to stay informed at all times.
• Manage Costs: Every marketing initiative boils down to optimal resource allocation. AI helps predict ad spend and cost implications. Based on past performances and industry-wide stats, Varos helps you get better returns on investment.

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2. HubSpot AI

First on our list is one of the latest industry giants to jump on the AI bandwagon — HubSpot. Most of us are familiar with its humble origins as a robust CRM platform. It has since expanded its offering to include nifty AI-driven advancements. Like with everything else on the platform, you'll find countless resources to get you up to speed.

Thorough research is a cardinal first step in any campaign, and HubSpot excels in this area. It harnesses the power of automation and personalization. Both are essential for effective marketing strategies.

Seamless Integration

HubSpot has proved its worth many times over, becoming a household name in areas like keyword analysis and target personas. The beauty of using Hubspot AI lies in its flexibility to smoothly integrate with other paid media tools in the Hubspot suite. It makes for an easy transition that requires little to no learning curves if your organization already uses the software.

GPT Chatbot Capabilities

A new feature introduced by HubSpot is its very own ChatGPT-esque assistant backed by AI. Use it to ask any marketing or sales-related queries and get answers in seconds. It also stays current with market trends to give you more accurate insights.

Social Media Caption Generator

Captivating captions can work like magic in a world where social media buzz is vital for gaining traction. HubSpot's AI-powered caption generator eliminates the hustle of crafting these captions from scratch, helping you get over that pesky writer's block.

3. Jasper AI

After laying down the foundation of your campaign, it's time to mold your thoughts into a coherent narrative. Jasper is a solid option here. Mind you, it is one of countless similar paid marketing tools available in the market today, but it stands for its feature-rich offering.

This AI-powered content creator eases the drafting of captivating ad copies using advanced NLP capabilities. You might have heard of NLP through breakout platforms like ChatGPT, which many marketers are using in their marketing strategy.

The difference is that with Jasper, you have a wealth of templates at hand. Each one caters to diverse advertising avenues, such as:

• Specific social media ads
• Google display ads
• TikTok/Instagram short scripts
• Web banners
• And more.

Consistent Brand Voice

Nothing ruins a customer experience like inconsistent branding. Jasper's 'Brand Voice' remembers and replicates your distinct tone across all marketing material. The result is seamless brand continuity that your audience can instantly relate to. Jasper also has a 'campaigns' section, where you can enter information about a specific product or service, and it remembers that info throughout the whole process.

4. Canva

The next progressive step in your ad creation journey will be to add eye-catching visuals. Ads featuring immersive and actionable visuals register an 80% higher recall rate among viewers. So, it's time to paint your canvas with vibrant colors and appealing graphics.

Canva is a pillar in the digital design world. A designer's best friend, if you will. This platform, too, has now embraced AI technology. Doing so has only added more power to its user-friendly interface and vast customizability options.

Text-to-Image Generator

This game-changing move from Canva empowers you to transform your ideas into art, much like DALL-E or Midjourney. It can now adeptly render your text into various styles. Naturally, you can then integrate them directly onto your canvas. Be it a complex concept or a simple backdrop, you'll save lots of time and money by avoiding stock photos and freelance designers.

Magic Edit

Perfection is rarely achieved on the first attempt. It requires tweaking and redefining until you hit the bullseye. You can easily add any element you type up with Canva's Magic Edit feature. Similarly, the Magic Eraser tool enables you to remove unwanted elements from your image.

Flexible Text Options

Canva allows you to add text elements to your paid media in various styles while maintaining brand consistency. Moreover, language barriers dissolve as you can automatically translate your messages into your chosen language.

5. Brand24

Your well-crafted ai-powered ads are now live, wooing your audience round-the-clock. In this state of anticipation and excitement, gauging the impact they're making across platforms becomes essential. Partner up with Brand24 to truly 'hear' what people are saying about you.

Brand24 steps up to the challenge as a proficient social media monitoring tool loaded with AI capabilities. It provides real-time metrics on brand mentions scattered across the digital space. From social media posts to blog discussions, tune into the echo your brand is creating.

Brand24's AI capacity dives deep. It explores the customer sentiment behind each mention with profound sentiment analysis features. This gives you an edge by segregating positive and negative mentions. We can say it offers an 'emotion audit' of sorts, useful for strategizing.

Embrace The Future With AI-powered Paid Media Tools

It's clear as daylight: AI-powered tools are here to stay. They have reshaped the paid media campaign landscape, and their importance continues to rise. Now is the perfect time to get familiar with these innovative ai advertising platforms. Whether you're starting your first campaign or improving your current efforts, your business will feel the power.

Acting as your analytical compass, Varos provides valuable insights into how your advertising efforts stack up against competitors.

Why guess when you can know? Book a demo to see how Varos can take your marketing strategies to new heights.