Make better
marketing decisions

Your main marketing analytics dashboard: KPIs, attribution, benchmarking and recommendations

Free Forever on Core Features
Largest 1st-Party Dataset in the World

The largest eComm & SaaS data co-op in the world

6000+

Companies benchmarking

$6B

Ad Spend tracked annually

$20B

Revenue tracked annually
Competitors
Varos
Your CAC is 16% below average compared to brands similar to yours. Both have increased due to market trends.
Competitors
Varos
The Ridge
Eight Sleep
Bespoke Post
Deel
Disco
Shinesty
Darkroom
Jones Road Beauty
NP Digital
Motion
Smith Tea
Social Bulldog

Quotes from Varos Users

"We have a much stronger pulse on the market and I am more targeted in focusing our team in the right areas.”

Connor MacDonald
CMO @ The Ridge

“Ever since we’ve been able to report our results together with market data, you can feel the added trust in the relationship.”

Lucas J DiPietrantonio
CEO @ Darkroom

"When I see my CTRs start dropping compared to similar companies, I know I need to work on new creatives."

Jake Mor
CEO @ FitnessAI

“Varos has been instrumental in goal setting and demonstrating superior results with clients.”

Daniel Diaz
Founder @ Social Bulldog

“By using real-time market data, I’m able to save hard-earned money for the company, which we’d prefer to go to furthering our social mission.”

Sam Harper
CMO @ Hippy Feet

"Varos saves us time when trying new things. Instead of remaining uncertain as to whether a campaign is going well, market data helps us get to a yes/no decision much quicker."

Anna Meredith
Head of Growth at Bespoke Post

"Having real-time benchmarks for metrics like Cost Per Signup to similar companies consistently saves our company time and money."

Harry Qi
CEO of Motion

"Since starting to use Varos, we’re more confident in our strategic budget allocation. The Varos insights are critical for thinking longer term and big picture."

Ben Smith
Founder and CEO of Disco

Varos is just a great tool for understanding how your ad account is performing against everyone else.

Nik Sharma
CEO of Sharma Brands

Varos is just a great tool for understanding how your ad account is performing against everyone else.

Nik Sharma
CEO of Sharma Brands

"We have a much stronger pulse on the market and I am more targeted in focusing our team in the right areas.”

Connor MacDonald
CMO @ The Ridge

"Since starting to use Varos, we’re more confident in our strategic budget allocation. The Varos insights are critical for thinking longer term and big picture."

Ben Smith
Founder and CEO of Disco

“Ever since we’ve been able to report our results together with market data, you can feel the added trust in the relationship.”

Lucas J DiPietrantonio
CEO @ Darkroom

"When I see my CTRs start dropping compared to similar companies, I know I need to work on new creatives."

Jake Mor
CEO @ FitnessAI

"Varos saves us time when trying new things. Instead of remaining uncertain as to whether a campaign is going well, market data helps us get to a yes/no decision much quicker."

Anna Meredith
Head of Growth at Bespoke Post

“By using real-time market data, I’m able to save hard-earned money for the company, which we’d prefer to go to furthering our social mission.”

Sam Harper
CMO @ Hippy Feet

“Varos has been instrumental in goal setting and demonstrating superior results with clients.”

Daniel Diaz
Founder @ Social Bulldog

"Having real-time benchmarks for metrics like Cost Per Signup to similar companies consistently saves our company time and money."

Harry Qi
CEO of Motion

Benchmark your KPIs on the following platforms

Full suite including advanced multi-touch attribution models and revenue driving insights

Get 3 models of attribution + 40 consulting level recommendations per month

Benchmark against a curated set of competitors

Get accurate, real-time performance data pulled directly from thousands of eCommerce and SaaS companies, including many just like yours.

Compare to companies just like yours

Is it just my CAC that spiked, or everybody’s?

iOS releases, tech updates, and seasonality to learn which spikes and dips are across-the-board and which are just happening to you.

Was that spike just you, or everyone else too?

Use Varos for:

Brands & Startups

See how you stack up - overall health of your business compared to your competitors

Find where to improve - fix the bottlenecks

Implement Varos' High Performer recommendations - utilize Varos' insights to align your strategies with top performers

Understand if spike was you or the market - take the right action based on this answer

KPI Target setting - find exactly what are achievable targets

Weekly reporting and QBRs - add market trends to your reporting to add context 

Budgeting/Seasonality Analysis - accurately budget using yours and your competitors’ data

Agencies

New client pitches - leverage data & insights to demonstrate expertise in any sub-vertical

Audits - accurate and customized benchmarking to guide audit process

Retain clients - proving soft performance was due to macro-trends

KPI Target setting - find exactly what is achievable targets for clients

Weekly reporting and QBRs - add market trends to your reporting to add context for the client

Budgeting/Seasonality Analysis - accurately budget using your clients and their competitors’ historical data

How it works

Connect Data Sources

Connect Data Sources

Integrate your digital marketing stack with just a couple clicks.

Anonymize & Aggregate Data

Anonymize & Aggregate Data

Varos anonymizes, aggregates and tags data from thousands of companies.

See how you stack up
& get insights

See How you Stack up & Get Insights

Access KPIs for companies just like yours.

Trusted by some of the fastest-growing brands and agencies

Resources

Tweets

Chase Dimond | Email Marketing Nerd 📧
@ecomchasedimond

Bottom line: I’m recommending Varos to you all because it’s FREE (for now) and it’s already added a ton of value for myself and my clients.Check it out 👇

Social Savannah
@social_savannah

I would definitely recommend checking out Varos. With Varos you can easily see how your peers are performing, for free. You get insights into not only TikTok Ads benchmarks, but also similar data for Facebook Ads, Google Ads, and more. #VarosAmbassador

jason wong
@eggrolI

Varos allows thousands merchants to upload anonymize marketing data across meta and google and aggregating it to show what the average is across different categories and ad spend

Cody Plofker
@codyplof

With varos.com, I can see exactly how our performance across channels stacks up against our competitors in our space.

Barry Hott ☄️
@binghott

Compare your ad performance to benchmarks of companies just like yours, anonymously.
I would've killed for this tool years ago and now it's here and oh it's free. Amazing.

Ron Shah
@obviceo

I've been seeing some content about @Varos_com so we decided to check it out.

One underrated feature of theirs is the Shopify Benchmarking, which is FREE btw.

Literally impossible to access this data anywhere else. Check out what we're seeing at @my_obvi 👇

William Harris
@wmharris101

I'm loving what @Varos_com is doing with providing much more relevant benchmarks for #ecommerce... especially since it shows that we are absolutely DOMINATING @Elumynt on #facebookads!

This is in the Baby and Children vertical.#fbads #ppcchat #retail #dtc

Chase Dimond | Email Marketing Nerd 📧
@ecomchasedimond

Bottom line: I’m recommending Varos to you all because it’s FREE (for now) and it’s already added a ton of value for myself and my clients.Check it out 👇

Social Savannah
@social_savannah

I would definitely recommend checking out Varos. With Varos you can easily see how your peers are performing, for free. You get insights into not only TikTok Ads benchmarks, but also similar data for Facebook Ads, Google Ads, and more. #VarosAmbassador

jason wong
@eggrolI

Varos allows thousands merchants to upload anonymize marketing data across meta and google and aggregating it to show what the average is across different categories and ad spend

Cody Plofker
@codyplof

With varos.com, I can see exactly how our performance across channels stacks up against our competitors in our space.

Barry Hott ☄️
@binghott

Compare your ad performance to benchmarks of companies just like yours, anonymously.
I would've killed for this tool years ago and now it's here and oh it's free. Amazing.

Ron Shah
@obviceo

I've been seeing some content about @Varos_com so we decided to check it out.

One underrated feature of theirs is the Shopify Benchmarking, which is FREE btw.

Literally impossible to access this data anywhere else. Check out what we're seeing at @my_obvi 👇

William Harris
@wmharris101

I'm loving what @Varos_com is doing with providing much more relevant benchmarks for #ecommerce... especially since it shows that we are absolutely DOMINATING @Elumynt on #facebookads!

This is in the Baby and Children vertical.#fbads #ppcchat #retail #dtc