Ecommerce's Blazing Summer
At Varos, with the distinction of operating the largest ecommerce data co-op globally, we have had the unique opportunity to uncover some fascinating insights. Drawing data from over 4,500 ecommerce stores integrated with our platform, the trends we've unearthed might defy expectations.
The Unexpected Ecommerce Boom
While there's been ample talk about a potential consumer pullback, our data paints a rather different picture, especially in the ecommerce sphere. This summer has seen ecommerce brands surging ahead in an impressive manner. In fact, revenue from May to July outpaced the previous year by a whopping 36% and the prior three months by 13%. This momentum is notable, especially in a year marked with uncertainties.
Ad Spending on the Rise
One of the most intriguing data points we've noticed is the sharp uptick in ad spending by ecommerce brands. They’ve ratcheted up their ad spend by 36% YoY. Such a robust increase is a potent indicator of the confidence they harbor regarding the future. Furthermore, a monthly breakdown of the data indicates that this spending spree isn't showing signs of slowing down any time soon.
Elevated Marketing Efficiency
It's not just about spending more; it's also about spending smarter. Ecommerce brands have demonstrated this by enhancing their Marketing Efficiency Ratio (MER) by 8% when compared to last summer. In layman's terms, for every dollar spent on marketing, brands are now yielding a greater return. This heightened efficiency speaks volumes about the evolving strategies and methodologies adopted by ecommerce brands.
Wrapping Up
These numbers underscore an essential narrative: ecommerce is not just surviving; it's thriving. As brands continue to invest, innovate, and evolve, the potential for growth seems limitless. The summer might be hot, but ecommerce is hotter!
We at Varos remain committed to providing you with the most accurate and relevant insights from the rapidly changing world of ecommerce. Stay tuned for more revelations and analyses.
About the Author
Yarden Shaked
Co-founder & CEO at Varos
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I would definitely recommend checking out Varos. With Varos you can easily see how your peers are performing, for free. You get insights into not only TikTok Ads benchmarks, but also similar data for Facebook Ads, Google Ads, and more. #VarosAmbassador
Varos allows thousands merchants to upload anonymize marketing data across meta and google and aggregating it to show what the average is across different categories and ad spend
With varos.com, I can see exactly how our performance across channels stacks up against our competitors in our space.
Compare your ad performance to benchmarks of companies just like yours, anonymously.
I would've killed for this tool years ago and now it's here and oh it's free. Amazing.
I've been seeing some content about @Varos_com so we decided to check it out.
One underrated feature of theirs is the Shopify Benchmarking, which is FREE btw.
Literally impossible to access this data anywhere else. Check out what we're seeing at @my_obvi 👇
I'm loving what @Varos_com is doing with providing much more relevant benchmarks for #ecommerce... especially since it shows that we are absolutely DOMINATING @Elumynt on #facebookads!
This is in the Baby and Children vertical.#fbads #ppcchat #retail #dtc
Bottom line: I’m recommending Varos to you all because it’s FREE (for now) and it’s already added a ton of value for myself and my clients.Check it out 👇
I would definitely recommend checking out Varos. With Varos you can easily see how your peers are performing, for free. You get insights into not only TikTok Ads benchmarks, but also similar data for Facebook Ads, Google Ads, and more. #VarosAmbassador
Varos allows thousands merchants to upload anonymize marketing data across meta and google and aggregating it to show what the average is across different categories and ad spend
With varos.com, I can see exactly how our performance across channels stacks up against our competitors in our space.
Compare your ad performance to benchmarks of companies just like yours, anonymously.
I would've killed for this tool years ago and now it's here and oh it's free. Amazing.
I've been seeing some content about @Varos_com so we decided to check it out.
One underrated feature of theirs is the Shopify Benchmarking, which is FREE btw.
Literally impossible to access this data anywhere else. Check out what we're seeing at @my_obvi 👇
I'm loving what @Varos_com is doing with providing much more relevant benchmarks for #ecommerce... especially since it shows that we are absolutely DOMINATING @Elumynt on #facebookads!
This is in the Baby and Children vertical.#fbads #ppcchat #retail #dtc
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