Welcome to our June Ad Review, your monthly deep dive into the world of ad data and strategy.
As always, this is brought to you by Sam Sprague, Founder of Sprague Media, leveraging the power of Varos’ platform & data.
June has been an interesting month for Facebook Ads. We've seen a slight drop in ad spend of -2.5% month-over-month (MoM), with Advantage+ becoming the go-to for ecommerce brands, accounting for a whopping 76% of total ad spend.
This shows the growing trust and reliance on Advantage+ for driving results.
The Cost per Purchase (CPP) has seen a slight increase of +5.1% MoM, but don't let that deter you. The Return on Ad Spend (ROAS) has also increased a tad by +1.1%, indicating a positive return on the increased investment.
Google Ads has shown a steady increase in ad spend, up by 3.7% MoM.
Performance Max (PMAX) and Search campaigns have been the main drivers, accounting for 41% and 24% of the spend respectively.
Interestingly, Shopping campaigns accounted for only 11% of ad spend…
While Search campaigns outperformed everyone else with a 6.45x ROAS, which is 57% better than the average.
In simple terms, the data suggests that marketers are finding consistent value in both Facebook and Google's ad platforms.
However, the shift towards Advantage+ on Facebook and Search campaigns on Google indicates a need for strategic focus on these areas.
July is the start of the summer (unofficially). It’s time to unleash those strategies you’ve been planning, as the Sun is out and so are wallets!
Remember, the key to successful ad campaigns is understanding the data and making informed decisions based on that data. We hope this newsletter provides you with the insights you need to optimize your ad strategies and achieve your business goals.
About the Author
Sarah Clowes-Walker
Head of Marketing at Varos
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Varos allows thousands merchants to upload anonymize marketing data across meta and google and aggregating it to show what the average is across different categories and ad spend
With varos.com, I can see exactly how our performance across channels stacks up against our competitors in our space.
Compare your ad performance to benchmarks of companies just like yours, anonymously.
I would've killed for this tool years ago and now it's here and oh it's free. Amazing.
I've been seeing some content about @Varos_com so we decided to check it out.
One underrated feature of theirs is the Shopify Benchmarking, which is FREE btw.
Literally impossible to access this data anywhere else. Check out what we're seeing at @my_obvi 👇
I'm loving what @Varos_com is doing with providing much more relevant benchmarks for #ecommerce... especially since it shows that we are absolutely DOMINATING @Elumynt on #facebookads!
This is in the Baby and Children vertical.#fbads #ppcchat #retail #dtc
Bottom line: I’m recommending Varos to you all because it’s FREE (for now) and it’s already added a ton of value for myself and my clients.Check it out 👇
I would definitely recommend checking out Varos. With Varos you can easily see how your peers are performing, for free. You get insights into not only TikTok Ads benchmarks, but also similar data for Facebook Ads, Google Ads, and more. #VarosAmbassador
Varos allows thousands merchants to upload anonymize marketing data across meta and google and aggregating it to show what the average is across different categories and ad spend
With varos.com, I can see exactly how our performance across channels stacks up against our competitors in our space.
Compare your ad performance to benchmarks of companies just like yours, anonymously.
I would've killed for this tool years ago and now it's here and oh it's free. Amazing.
I've been seeing some content about @Varos_com so we decided to check it out.
One underrated feature of theirs is the Shopify Benchmarking, which is FREE btw.
Literally impossible to access this data anywhere else. Check out what we're seeing at @my_obvi 👇
I'm loving what @Varos_com is doing with providing much more relevant benchmarks for #ecommerce... especially since it shows that we are absolutely DOMINATING @Elumynt on #facebookads!
This is in the Baby and Children vertical.#fbads #ppcchat #retail #dtc
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