Varos Ecommerce Verticals

B2C SaaS Market

The B2C SaaS eCommerce market refers to any business offering Software as a Service (SaaS) platforms designed for personal use rather than business use. These platforms solve a wide range of pain points, such as productivity tools, project management software, accounting software, communication tools, and personal finance management software. B2C SaaS solutions are designed to help individuals manage their daily tasks and streamline their personal lives.

Companies offering B2C SaaS platforms provide online stores that provide convenient and accessible ways for customers to purchase these products from the comfort of their homes, with a variety of options and pricing models, including subscription-based services and one-time purchases. 

The market is highly competitive, with numerous players offering a diverse range of products, from established companies to startups. Additionally, this market is quickly growing, driven by the increasing importance of technology in daily life and the desire for personalized and efficient solutions to everyday responsibilities.

Learn more about crucial B2C SaaS eCommerce benchmarks to help your business grow.

Average Conversion Rate for B2C SaaS eCommerce

Acquiring new SaaS users depends on regularly reviewing and improving your marketing campaigns. Tracking your conversion rate (CVR) for various campaigns is a powerful way to continually enhance campaigns performance. Conversion rates are a percentage indicating how many visitors make a purchase and become customers. For instance, if you have 250 visitors and 25 of them become customers, your CVR is 10%.

However, determining a campaign’s success or failure only by considering past results fails to take into account industry trends and evolving customer needs. That’s why it’s vital to use B2C SaaS conversion rate benchmarks to understand how your marketing efforts are truly doing.

In the below screenshot of our dashboard, you can see how the B2C SaaS market’s median CVR for Facebook Ads is 2.7%. You can use this information to help review and improve your marketing efforts.

eCommerce Traffic Data for the B2C SaaS Market

With the right strategy and approach, companies in the B2C SaaS market can tap into the growing demand for solutions to common pain points and build a loyal customer base. 

Understanding traffic data from your competitors can help focus your efforts. However, most SaaS businesses do not widely report traffic data. Luckily, the Varos platform aggregates this data to grant deeper insights. 

Our data indicate that the B2C SaaS market invests 44% of its paid ad budget into Google Ads, 47% in Facebook Ads, and 8.9% in TikTok. In addition, we can further segment traffic by campaign type:

  • Facebook - Prospecting (46%)
  • Facebook - Retargeting (1.7%)
  • Google - Performance Max (1.8%)
  • Google - Search (40%)
  • Google - YouTube (1.8%)
  • TikTok - Main (8.9%)

Businesses in the B2C SaaS market depend on the right mix of Google Ads and Facebook Ads. Therefore, it’s vital to invest in both platforms to reach potential users wherever they spend time online. 

Average Cost Per Click for B2C SaaS Stores

Utilizing B2C SaaS eCommerce KPI benchmarks to enhance your marketing efforts is vital for lasting success. Cost-per-click (CPC) is an important metric that indicates the average cost of every click on your paid ads. 

However, you run the risk of spending more on your CPC campaigns than the amount of revenue they generate. You can use real-time competitor benchmarking to see how much your peers spend, then evaluate your own campaigns to spend less or more to ensure you have a positive ROI on your campaigns.

You can see in the screenshot below that the median CPC for Facebook Ads in this market is $1.32. This data allows you to adjust your own spending to maximize your ROI.