Varos Ecommerce Verticals

Beauty Other Market

The beauty other eCommerce market includes any online store catering to beauty products that do not fit into other categories. This market includes beauty products such as fragrances, nail care, and other personal care items. Succeeding in this market is highly competitive, with numerous players offering a diverse range of products, from drugstore brands to high-end luxury products.

Additionally, the beauty other category includes niche products that cater to specific needs, such as vegan or cruelty-free beauty products, natural and organic products, and products formulated for people with sensitive skin.

Read on to learn more about crucial beauty other eCommerce benchmarks to help you generate revenue for your eCommerce store.

Average Conversion Rate for Beauty Other eCommerce

Improving your conversion rate (CVR) is crucial for strategically growing revenue and business overall. A conversion rate is a percentage that indicates how many visitors become customers, regardless of how much they spend. As an example, if you have 190 visitors and 19 of them make a purchase, your conversion rate is 10%.

Traditionally, eCommerce stores evaluate the success of their campaigns by looking at their own past results. However, stores end up missing the complete picture when ignoring beauty other conversion rate benchmarks that indicate how their competition is doing.

Varos provides real-time benchmarks from other stores in the beauty other eCommerce market to help gauge your own results. Below, you can see how the median CVR for Facebook Ads in the beauty other category is 3.7%.

eCommerce Traffic Data for the Beauty Other Market

The beauty other eCommerce market is a subsection of the health and wellbeing market subsection. eCommerce sites in this market utilize a variety of sources to bring in visitors and convert them into customers, including: 

  • Direct (37.5%)
  • Paid search marketing (31.1%)
  • Email marketing (15%)
  • Affiliate marketing (11.5%)
  • Paid social media marketing (4.9%)

However, it’s worth highlighting that eCommerce sites generally don’t publicly report traffic data. That’s why the Varos platform is such a valuable tool — we aggregate data to give deeper insights into how stores acquire visitors.

The Varos dashboard shows the beauty other market spends 48% of its budget on Facebook Ads and 52% on Google Ads. Additionally, we can further segment traffic by campaign type:

  • Facebook - Prospecting (42%)
  • Google - Performance Max (38%)
  • Google - Search (12%)
  • Google - Shopping (0.06%)
  • Facebook - Retargeting (5.8%)

Our data demonstrates how leveraging various traffic sources to acquire new visitors and customers, including different platforms and campaign types, is essential.

Average Cost Per Click for Beauty Other Stores

Marketing in the beauty other market involves social media and other digital channels to connect with consumers and offer personalized recommendations. CPC campaigns help advance this goal so you can reach the right people wherever they are. Every ad platform offers CPC campaigns because they effectively attract new customers.

Cost-per-click (CPC) is among the most crucial beauty other eCommerce KPI benchmarks to track and understand while growing your story. CPC is the average cost of every click on your ads. As such, visitors must be sent to a carefully designed landing page or product page to motivate a sale. 

Below, you can see how the Varos dashboard indicates that the median cost of a Facebook Ads CPC campaign within the beauty other market is $1.56. You can use this information to modify your bidding strategies and ad creatives to ensure you aren’t spending too much or too little while still growing your business.