Varos Glossary

Organic Youtube Promotion

What is Organic YouTube Promotion?

Organic YouTube promotion is a marketing practice focusing on increasing the visibility and engagement of your brand’s YouTube channel. Organic YouTube video promotion is all about promoting content and increasing traffic through non-paid methods. 

Unlike paid advertising, organic promotion focuses on attracting genuine viewers and subscribers intrigued by the channel's content. Paid ads have their place, but organic promotion provides plenty of benefits without eating into your budget to get in front of users. 

When done well, organic promotion fosters a loyal and authentic audience, improving a channel's long-term success and credibility and building genuine interest in your industry or product.

Best Practices for Real Organic YouTube Promotion

You can find organic YouTube promotion services that take on a lot of the heavy lifting, but you can certainly take on the task yourself. There are plenty of effective organic promotion strategies to explore and it’s important to test to discover what works best for your business.

So, let’s break down how you can benefit from free organic YouTube promotion, with the only cost being producing the videos themselves.

Find the Best Type of Video for Your Business

The first thing any YouTube channel needs to consider is the type of videos they want to create. Additionally, you might discover that a few different types of videos work great for you.

While not an all-inclusive list, the following types of videos can be great for eCommerce or SaaS businesses:

  • Help videos: A significant amount of videos on YouTube are help videos. This type of video demonstrates your commitment to customer satisfaction and can enhance your brand's reputation as a reliable source of assistance. For your business, they can provide practical solutions and guidance to your audience as related to your industry or products. There are a few common categories of help videos, such as: 
  • Tutorials
  • Troubleshooting guides
  • Step-by-step instructions relevant to your products or industry 
  • Tips and tricks
  • Entertainment videos: Another extremely popular type of video is those developed purely for entertainment. These videos are a creative way to engage and entertain your audience while indirectly promoting your brand. While not directly focused on your products or services, entertainment videos can foster a sense of community and engagement, making your brand more memorable and enjoyable for your audience.
  • Brand-focused videos: These videos often feature your team, highlight your unique selling points, and communicate your brand's story to create a solid emotional connection with your audience. You can also use brand-focused videos to showcase your company's identity, values, and mission. Focusing on yourself aims to build trust and loyalty among potential customers.

Prioritize Engagement

Engagement is crucial for building a loyal and active audience. High-quality content alone isn't enough — you must actively encourage viewers to keep watching and interacting with your channel. Likes, comments, and subscribers all signal to the YouTube algorithm that your channel is worth showing to others.

Responding to comments, asking questions, and fostering discussion can build community around your channel. Attention-grabbing thumbnails and titles can increase click-through rates, while strategically placed calls-to-action can guide viewers to engage after viewing.

By prioritizing engagement, you boost visibility and credibility to help create a lasting connection with your viewers and draw new viewers in.

Conduct Keyword Research

Keywords aren’t as crucial for YouTube as they used to be, but it’s still worth taking the time to understand what people are searching for. Using tools like Google Keyword Planner or YouTube's search suggest feature, you can uncover keywords with high search volume but moderate competition.

Integrating these keywords into your video titles, descriptions, tags, and captions can improve your video's discoverability and ranking in search results. Keep updating and refining your keyword strategy to ensure your content remains relevant and reaches a broader audience, ultimately driving organic growth and visibility for your YouTube channel.

Additional Video Optimization Tips

Working with a company that provides an organic YouTube promotion package will help simplify building a lasting presence for your brand on YouTube.

Below, we’ve broken down a few additional tips to consider when building your channel. Whether going it alone or working with another company, the following tips will go far in attracting and retaining viewers:

  • Write captivating titles: Craft concise, descriptive, and engaging video titles incorporating your targeted keywords. Titles should pique curiosity and provide a clear idea of what viewers can expect.
  • Utilize tags: Use relevant and specific tags related to your video content. Tags help YouTube's algorithm understand your video and connect it to relevant searches.
  • Video length and quality: Maintain a balance between video length and content quality. Longer videos should provide substantial value, while shorter videos should be concise and engaging.
  • Use closed captions: Adding accurate closed captions (subtitles) not only makes your content accessible but also improves searchability, as YouTube can index the text.
  • Create a video schedule: Publish your videos consistently to build anticipation and loyalty among your audience. A schedule can improve overall channel performance.
  • Understand your analytics: Regularly review YouTube Analytics to gain insights into viewer behavior. This data helps you refine your content and optimization strategies.
  • Experiment and adapt: Don't be afraid to experiment with different video formats and content ideas. Pay attention to what works and adapt your strategy accordingly.