Are you wasting money on Facebook and/or Google Ads?

Find out with an instant McKinsey-level audit of your account, benchmarked against 6,000+ companies, including many similar to yours

Try running more ads that resonate with male audiences.
You are spending more than high performers(ranked by CPP) in female audiences, and less in male audiences.
Try running more video ads.
You are spending less than high performers (ranked by CPP) in video.
Increase spend on Search campaigns (within Google Ads).
You are spending more than high performers (ranked by CPP) in Performance Max, and less in Search.
Try running more ads on maximize_conversions bidding
You are spending more than high performers (ranked by CPP) in maximize_conversion_value...
Increase usage of phrase, exact keyword match types
You are spending more than high performers (ranked by CPP) in broad keywords and less in phrase, exact keywords.
High performers have different allocation on branded keywords
You are spending less than high performers (ranked by CPP) on branded keywords.
Improve your ROAS by focusing on carousel ads
Comparing ROAS across creatives we see a wider gap to high performers on carousel than on other creatives.

The largest eComm & SaaS data co-op in the world

6000+

Companies benchmarking

$6B

Ad Spend tracked annually

$20B

Revenue tracked annually

See how your digital marketing performance is actually doing

Get accurate, real-time benchmarks on your main KPIs (CPA, ROAS, CPC, CPM, conversion rate, etc.) compared to your competitors

Benchmark against a curated set of competitors

Get accurate, real-time performance data pulled directly from thousands of eCommerce and SaaS companies, including many just like yours.

Compare to companies just like yours

Actionable & ROI suggestions to improve based on high performers

Get McKinsey-level suggestions to implement based on what’s actually working for others and improve your efficiency

Try running more ads that resonate with male audiences.
You are spending more than high performers(ranked by CPP) in female audiences, and less in male audiences.
Try running more video ads.
You are spending less than high performers (ranked by CPP) in video.
Increase spend on Search campaigns (within Google Ads).
You are spending more than high performers (ranked by CPP) in Performance Max, and less in Search.
Try running more ads on maximize_conversions bidding
You are spending more than high performers (ranked by CPP) in maximize_conversion_value...
Increase usage of phrase, exact keyword match types
You are spending more than high performers (ranked by CPP) in broad keywords and less in phrase, exact keywords.
High performers have different allocation on branded keywords
You are spending less than high performers (ranked by CPP) on branded keywords.
Improve your ROAS by focusing on carousel ads
Comparing ROAS across creatives we see a wider gap to high performers on carousel than on other creatives.

Quotes from Varos Users

"We have a much stronger pulse on the market and I am more targeted in focusing our team in the right areas.”

Connor MacDonald
CMO @ The Ridge

“Ever since we’ve been able to report our results together with market data, you can feel the added trust in the relationship.”

Lucas J DiPietrantonio
CEO @ Darkroom

"When I see my CTRs start dropping compared to similar companies, I know I need to work on new creatives."

Jake Mor
CEO @ FitnessAI

“Varos has been instrumental in goal setting and demonstrating superior results with clients.”

Daniel Diaz
Founder @ Social Bulldog

“By using real-time market data, I’m able to save hard-earned money for the company, which we’d prefer to go to furthering our social mission.”

Sam Harper
CMO @ Hippy Feet

"Varos saves us time when trying new things. Instead of remaining uncertain as to whether a campaign is going well, market data helps us get to a yes/no decision much quicker."

Anna Meredith
Head of Growth at Bespoke Post

"Having real-time benchmarks for metrics like Cost Per Signup to similar companies consistently saves our company time and money."

Harry Qi
CEO of Motion

"Since starting to use Varos, we’re more confident in our strategic budget allocation. The Varos insights are critical for thinking longer term and big picture."

Ben Smith
Founder and CEO of Disco

Varos is just a great tool for understanding how your ad account is performing against everyone else.

Nik Sharma
CEO of Sharma Brands

Varos is just a great tool for understanding how your ad account is performing against everyone else.

Nik Sharma
CEO of Sharma Brands

"We have a much stronger pulse on the market and I am more targeted in focusing our team in the right areas.”

Connor MacDonald
CMO @ The Ridge

"Since starting to use Varos, we’re more confident in our strategic budget allocation. The Varos insights are critical for thinking longer term and big picture."

Ben Smith
Founder and CEO of Disco

“Ever since we’ve been able to report our results together with market data, you can feel the added trust in the relationship.”

Lucas J DiPietrantonio
CEO @ Darkroom

"When I see my CTRs start dropping compared to similar companies, I know I need to work on new creatives."

Jake Mor
CEO @ FitnessAI

"Varos saves us time when trying new things. Instead of remaining uncertain as to whether a campaign is going well, market data helps us get to a yes/no decision much quicker."

Anna Meredith
Head of Growth at Bespoke Post

“By using real-time market data, I’m able to save hard-earned money for the company, which we’d prefer to go to furthering our social mission.”

Sam Harper
CMO @ Hippy Feet

“Varos has been instrumental in goal setting and demonstrating superior results with clients.”

Daniel Diaz
Founder @ Social Bulldog

"Having real-time benchmarks for metrics like Cost Per Signup to similar companies consistently saves our company time and money."

Harry Qi
CEO of Motion

Tweets

Chase Dimond | Email Marketing Nerd 📧
@ecomchasedimond

Bottom line: I’m recommending Varos to you all because it’s FREE (for now) and it’s already added a ton of value for myself and my clients.Check it out 👇

Social Savannah
@social_savannah

I would definitely recommend checking out Varos. With Varos you can easily see how your peers are performing, for free. You get insights into not only TikTok Ads benchmarks, but also similar data for Facebook Ads, Google Ads, and more. #VarosAmbassador

jason wong
@eggrolI

Varos allows thousands merchants to upload anonymize marketing data across meta and google and aggregating it to show what the average is across different categories and ad spend

Cody Plofker
@codyplof

With varos.com, I can see exactly how our performance across channels stacks up against our competitors in our space.

Barry Hott ☄️
@binghott

Compare your ad performance to benchmarks of companies just like yours, anonymously.
I would've killed for this tool years ago and now it's here and oh it's free. Amazing.

Ron Shah
@obviceo

I've been seeing some content about @Varos_com so we decided to check it out.

One underrated feature of theirs is the Shopify Benchmarking, which is FREE btw.

Literally impossible to access this data anywhere else. Check out what we're seeing at @my_obvi 👇

William Harris
@wmharris101

I'm loving what @Varos_com is doing with providing much more relevant benchmarks for #ecommerce... especially since it shows that we are absolutely DOMINATING @Elumynt on #facebookads!

This is in the Baby and Children vertical.#fbads #ppcchat #retail #dtc

Chase Dimond | Email Marketing Nerd 📧
@ecomchasedimond

Bottom line: I’m recommending Varos to you all because it’s FREE (for now) and it’s already added a ton of value for myself and my clients.Check it out 👇

Social Savannah
@social_savannah

I would definitely recommend checking out Varos. With Varos you can easily see how your peers are performing, for free. You get insights into not only TikTok Ads benchmarks, but also similar data for Facebook Ads, Google Ads, and more. #VarosAmbassador

jason wong
@eggrolI

Varos allows thousands merchants to upload anonymize marketing data across meta and google and aggregating it to show what the average is across different categories and ad spend

Cody Plofker
@codyplof

With varos.com, I can see exactly how our performance across channels stacks up against our competitors in our space.

Barry Hott ☄️
@binghott

Compare your ad performance to benchmarks of companies just like yours, anonymously.
I would've killed for this tool years ago and now it's here and oh it's free. Amazing.

Ron Shah
@obviceo

I've been seeing some content about @Varos_com so we decided to check it out.

One underrated feature of theirs is the Shopify Benchmarking, which is FREE btw.

Literally impossible to access this data anywhere else. Check out what we're seeing at @my_obvi 👇

William Harris
@wmharris101

I'm loving what @Varos_com is doing with providing much more relevant benchmarks for #ecommerce... especially since it shows that we are absolutely DOMINATING @Elumynt on #facebookads!

This is in the Baby and Children vertical.#fbads #ppcchat #retail #dtc