Paid Media Benchmarks for Apparel - July 2024

Data is based on sample of 4000 companies by Varos. For all data in real time, click here.

KPIs on Meta Ads

Meta Ads Summary Table

  • Metrics
  • July 2023
  • YoY % change
  • June 2024
  • MoM % change
  • CPM
  • $8.6
  • 9%
  • $10.1
  • -7%
  • ROAS
  • 2.74
  • 7%
  • 2.89
  • 1%
  • CVR
  • 2.0%
  • 8%
  • 2.3%
  • -7%

Insights

  • CPM for Apparel was $10.1 in June 2024. That is a 17% increase compared to July 2023 and a 7% decrease compared to May 2024.
  • ROAS for Apparel was 2.89 in June 2024. That is a 7% increase compared to July 2023 and a 1% increase compared to May 2024.
  • Conversion Rate (CVR) for Apparel was 2.3% in June 2024. That is an 8% increase compared to July 2023 and a 7% decrease compared to May 2024.

Want more stats on the typical CPC range on each ad platform? Click here.

About These Paid Media Benchmarks

Step into the competitive world of the Apparel industry with our intricate Paid Media Benchmarks report - September 2023. Rooted in a substantial dataset of 4000 companies assembled by Varos, this analysis gives you key performance metrics for Meta Ads, Google Ads, and TikTok Ads. Explore the past year's average CPM across different paid media platforms and unravel the intricate CPM trends specific to the apparel industry, broken down by company spend level and average order value (AOV). Utilize this vital data to steer your brand towards strategic growth in this dynamic market.

KPIs on Google Ads

Google Ads Summary Table

  • Metrics
  • July 2023
  • YoY % change
  • June 2024
  • MoM % change
  • CPM
  • $13.4
  • -11%
  • $12.8
  • -7%
  • ROAS
  • 4.25
  • -4%
  • 4.47
  • -8%
  • CVR
  • 2.8%
  • -4%
  • 3.0%
  • -10%

Insights

  • CPM for Apparel on Google Ads was $12.8 in June 2024. That is an 11% decrease compared to July 2023 and a 7% decrease compared to May 2024.
  • ROAS for Apparel on Google Ads was 4.47 in June 2024. That is a 4% decrease compared to July 2023 and an 8% decrease compared to May 2024.
  • Conversion Rate (CVR) for Apparel on Google Ads was 3.0% in June 2024. That is a 4% decrease compared to July 2023 and a 10% decrease compared to May 2024.

Want stats on the typical KPI ranges by subvertical, ad spend level, and AOV? Click here.

KPIs on TikTok Ads

  • Metrics
  • Apparel
  • Fashion Industry

TikTok Ads Summary Table

  • Metrics
  • July 2023
  • YoY % change
  • June 2024
  • MoM % change
  • CPM
  • $6.0
  • 31%
  • $9.2
  • -15%
  • ROAS
  • 2.3
  • -31%
  • 1.12
  • 41%
  • CVR
  • 2.1%
  • 108%
  • 5.0%
  • -12%

Insights

  • CPM for Apparel on TikTok Ads was $9.2 in June 2024. That is a 31% increase compared to July 2023 and a 15% decrease compared to May 2024.
  • ROAS for Apparel on TikTok Ads was 1.12 in June 2024. That is a 31% decrease compared to July 2023 and a 41% increase compared to May 2024.
  • Conversion Rate (CVR) for Apparel on TikTok Ads was 5.0% in June 2024. That is a 108% increase compared to July 2023 and a 12% decrease compared to May 2024.

Want stats on the typical KPI ranges by subvertical, ad spend level, and AOV? Click here.

Last 12 Months Average CPM by Paid Media Platforms

  • Month
  • CPM Meta
  • CPM Google
  • CPM TikTok
  • 6/1/2022
  • $12.7
  • $9.5
  • $6.9
  • 7/1/2022
  • $11.5
  • $9.2
  • $5.7
  • 8/1/2022
  • $11.3
  • $9.7
  • $6.0
  • 9/1/2022
  • $10.6
  • $9.8
  • $6.1
  • 10/1/2022
  • $10.9
  • $10.4
  • $6.1
  • 11/1/2022
  • $12.7
  • $12.7
  • $5.3
  • 12/1/2022
  • $10.8
  • $11.8
  • $4.8
  • 1/1/2023
  • $8.4
  • $9.5
  • $4.6
  • 2/1/2023
  • $8.6
  • $9.1
  • $5.1
  • 3/1/2023
  • $9.0
  • $9.0
  • $5.7
  • 4/1/2023
  • $8.8
  • $10.7
  • $5.4
  • 5/1/2023
  • $11.8
  • $11.1
  • $6.6
  • 6/1/2023
  • $8.5
  • $10.8
  • $6.8
  • 7/1/2023
  • $7.4
  • $11.3
  • $6.0
  • 8/1/2023
  • $6.8
  • $11.4
  • $6.5
  • 9/1/2023
  • $9.4
  • $12.3
  • $9.3
  • 10/1/2023
  • $9.6
  • $11.0
  • $8.4
  • 5/1/2024
  • $10.8
  • $12.6
  • $9.4
  • 6/1/2024
  • $10.1
  • $12.8
  • $9.2
  • 7/1/2024
  • $9.4
  • $11.9
  • $7.8

Insights: CPM for Apparel companies have increased 27% in the last 12 months on Meta Ads. CPM for cosmetics companies have increased 9% in the last 12 months on Google Ads. CPM for cosmetics companies have increased 22% in the last 12 months on TikTok Ads.