Paid Media Benchmarks for Electronics - October 2023

Data is based on sample of 4000 companies by Varos. For all data in real time, click here.

KPIs on Meta Ads

  • Metrics
  • Consumer Electronics
  • Other Industry
  • CPM
  • $7.7
  • $8.1
  • ROAS
  • 2.12
  • 2.11
  • Conversion Rate
  • 1.5%
  • 1.8%

Insights:

  • CPM for Electronics was $7.7 in October 2023. That is a 17% decrease as compared to October 2022, and a 3% increase as compared to September 2023.
  • ROAS for Electronics was 2.12 in October 2023. That is a 1% decrease as compared to October 2022, and a 7% increase as compared to September 2023.
  • Conversion Rate for Electronics was 1.5% in October 2023. That is a 16% decrease as compared to October 2022, and a 6% increase as compared to September 2023.

Want more stats on the typical CPC range on each ad platform? Click here.

About These Paid Media Benchmarks

Venture into the Electronics industry with our extensive Paid Media Benchmarks for September 2023. Based on a robust dataset from 4000 companies assembled by Varos, this report elucidates key performance indicators for Meta Ads, Google Ads, and TikTok Ads. Get a detailed view of the average CPM across different paid media platforms over the last year, with a special focus on the electronics sector. The report dissects CPM trends by company spend level and average order value (AOV), giving you the tools to maintain competitiveness and optimize your advertising budget.

KPIs on Google Ads

  • Metrics
  • Consumer Electronics
  • Other Industry
  • CPM
  • $11.1
  • $11.7
  • ROAS
  • 2.88
  • 3.51
  • Conversion Rate
  • 1.20%
  • 1.9%

Insights:

  • CPM for Electronics was $11.1 in October 2023. That is a 28% decrease as compared to October 2022, and a 2% increase as compared to September 2023.
  • ROAS for Electronics was 2.88 in October 2023. That is a 19% decrease as compared to October 2022, and a 19% increase as compared to September 2023.
  • Conversion Rate for Electronics was 1.20% in October 2023. That is a 20% decrease as compared to October 2022, and a 8% increase as compared to September 2023.

Want stats on the typical KPI ranges by subvertical, ad spend level, and AOV? Click here.

KPIs on TikTok Ads

  • Metrics
  • Consumer Electronics
  • Other Industry
  • CPM
  • $9.3
  • $7.6
  • Conversion Rate
  • 0.9%
  • 2.4%

Insights:

  • CPM for Electronics was $9.3 in October 2023. That is a 4% decrease as compared to October 2022, and a 6% increase as compared to September 2023.
  • ROAS for Electronics was Sign up to view in October 2023. That is a Sign up to view decrease as compared to October 2022, and a Sign up to view increase as compared to September 2023.
  • Conversion Rate for Electronics was 0.9% in October 2023. That is a 74% decrease as compared to October 2022, and a 62% increase as compared to September 2023.

Want stats on the typical KPI ranges by subvertical, ad spend level, and AOV? Click here.

Last 12 Months Average CPM by Paid Media Platforms

  • Month
  • CPM Meta
  • CPM Google
  • CPM TikTok
  • 6/1/2022
  • $7.6
  • $10.0
  • $18.9
  • 7/1/2022
  • $9.0
  • $8.7
  • $7.4
  • 8/1/2022
  • $7.8
  • $9.4
  • $12.5
  • 9/1/2022
  • $9.0
  • $12.3
  • $13.1
  • 10/1/2022
  • $9.9
  • $9.4
  • $11.4
  • 11/1/2022
  • $9.6
  • $10.6
  • $13.1
  • 12/1/2022
  • $4.8
  • $12.4
  • $8.2
  • 1/1/2023
  • $4.3
  • $7.9
  • $5.3
  • 2/1/2023
  • $7.7
  • $7.5
  • $6.7
  • 3/1/2023
  • $6.8
  • $8.3
  • $3.5
  • 4/1/2023
  • $6.4
  • $8.5
  • $3.7
  • 5/1/2023
  • $7.3
  • $9.8
  • $8.4
  • 6/1/2023
  • $8.6
  • $9.9
  • $7.7
  • 7/1/2023
  • $7.1
  • $11.8
  • $7.5
  • 8/1/2023
  • $6.2
  • $11.0
  • $8.0
  • 9/1/2023
  • $7.9
  • $10.8
  • $8.8
  • 10/1/2023
  • $7.7
  • $11.1
  • $9.3

Insights: CPM for Electronics companies have increased 14% in the last 12 months on Meta Ads. CPM for cosmetics companies have increased 17% in the last 12 months on Google Ads. CPM for cosmetics companies have increased 71% in the last 12 months on TikTok Ads.