Paid Media Benchmarks for Home Decor Brands

KPIs on Meta Ads

Metrics
Home Decor
Home and Garden Industry

CPM
$11.6
$10.4

ROAS
3.04
2.54

Conversion Rate
1.5%
1.82%

Meta Ads Summary Table

Metrics
July 2023
YoY % change
June 2024
MoM % change

CPM
$10.7
9%
$11.5
1%

ROAS
3.58
-15%
3
1%

CVR
1.11%
33%
1.5%
-2%

Insights:

CPM for Home Decor was $11.6 in July 2023. That is a 9% increase compared to July 2023 and a 1% increase compared to June 2024.
ROAS for Home Decor was 3.04 in July 2023. That is a 15% decrease compared to July 2023 and a 1% increase compared to June 2024.
Conversion Rate (CVR) for Home Decor was 1.5% in July 2023. That is a 33% increase compared to July 2023 and a 2% decrease compared to June 2024.

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About These Paid Media Benchmarks

Explore the Home Decor industry with our comprehensive Paid Media Benchmarks report for September 2023. Drawing on a sample of 4000 companies, meticulously curated by Varos, this analysis provides key insights into KPIs for Meta Ads, Google Ads, and TikTok Ads in the home decor sector. Gain an understanding of the Average Cost Per Mille (CPM) across diverse paid media platforms over the past year and delve into detailed CPM trends within the home decor industry, broken down by company spend level and average order value (AOV). Harness this data to bolster your brand's strategic positioning in this competitive market.

KPIs on Google Ads

Metrics
Home Decor
Home and Garden Industry

CPM
$16.6
$15.9

ROAS
4.23
4.11

Conversion Rate
1.5%
2.40%

Google Ads Summary Table

Metrics
July 2023
YoY % change
June 2024
MoM % change

CPM
$16.9
-1%
$15.7
6%

ROAS
4.28
-1%
4.35
-3%

CVR
1.5%
1%
1.7%
-11%

Insights:

CPM for Home Decor was $16.6 in July 2023. That is a 1% decrease compared to July 2023 y un 6% increase compared to June 2024.
ROAS for Home Decor was 4.23 in July 2023. That is a 1% decrease compared to July 2023 y un 3% decrease compared to June 2024.
Conversion Rate (CVR) for Home Decor was 1.5% in July 2023. That is the same compared to July 2023 y un 11% decrease compared to June 2024.

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KPIs on TikTok Ads

Metrics
Home Decor
Home and Garden Industry

CPM
$5.3
$6.0

ROAS
$1.8
1.47

Conversion Rate
2.44%
2.6%

TikTok Ads Summary Table

Metrics
July 2023
YoY % change
June 2024
MoM % change

CPM
$6.3
-17%
$7.5
-29%

ROAS
$2.9
-39%
$2.6
-32%

CVR
2.88%
-15%
7.22%
-66%

Insights:

CPM for the Home Decor industry was $5.3. This is a 17% decrease compared to July 2023 and a 29% decrease compared to June 2024.
ROAS for the Home Decor industry was $1.8. This is a 39% decrease compared to July 2023 and a 32% decrease compared to June 2024.
Conversion Rate (CVR) for the Home Decor industry was 2.44%. This is a 15% decrease compared to July 2023 and a 66% decrease compared to June 2024.

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Last 12 Months Average CPM by Paid Media Platforms

Month
CPM Meta
CPM Google
CPM TikTok

6/1/2022
$14.1
$10.1
$9.3

7/1/2022
$13.4
$9.2
$11.0

8/1/2022
$12.9
$9.8
$9.7

9/1/2022
$13.0
$9.8
$10.4

10/1/2022
$12.6
$11.8
$10.2

11/1/2022
$13.9
$14.3
$12.1

12/1/2022
$12.2
$11.6
$10.7

1/1/2023
$8.5
$9.6
$8.0

2/1/2023
$9.4
$10.6
$9.7

3/1/2023
$9.5
$12.0
$8.7

4/1/2023
$9.9
$12.6
$7.2

5/1/2023
$10.4
$11.8
$7.1

6/1/2023
$10.3
$15.3
$7.9

7/1/2023
$9.5
$12.2
$7.0

8/1/2023
$8.0
$14.3
$7.0

9/1/2023
$10.4
$11.2
$7.0

10/1/2023
$9.3
$11.1
$4.7

5/1/2024
$15.1
$17.2
$4.8

6/1/2024
$11.5
$15.7
$7.5

7/1/2024
$11.6
$16.6
$5.3

Insights: CPM for Home Decor companies have increased 30% in the last 12 months on Meta Ads. CPM for Home Decor companies have increased 14% in the last 12 months on Google Ads. CPM for Home Decor companies have increased 44% in the last 12 months on TikTok Ads.

Home Decor Cost Per Mille (CPM) Broken Down by Company by Spend Level

Spend Level
CPM Meta Ads
CPM Google
CPM TikTok
CPM Linkedin

Home Decor Cost Per Mille (CPM) Broken Down by Company AOV

AOV
CPM Meta Ads
CPM Google
CPM TikTok
CPM Linkedin

Paid Media Benchmarks for Home Decor - July 2024

Table of Contents

KPIs on Meta Ads

Meta Ads Summary Table

About These Paid Media Benchmarks

KPIs on Google Ads

Google Ads Summary Table

KPIs on TikTok Ads

TikTok Ads Summary Table

Last 12 Months Average CPM by Paid Media Platforms

Home Decor Cost Per Mille (CPM) Broken Down by Company by Spend Level

Home Decor Cost Per Mille (CPM) Broken Down by Company AOV

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