Paid Media Benchmarks for CBD - July 2024

Data is based on sample of 4000 companies by Varos. For all data in real time, click here.

KPIs on Meta Ads

  • Metrics
  • CBD
  • Wellness Industry
  • CPM
  • $19.1
  • $16.3
  • ROAS
  • 1.03
  • 1.52
  • Conversion Rate
  • 4.31%
  • 3.5%

Meta Ads Summary Table

  • Metrics
  • July 2023
  • YoY % change
  • Jun 2024
  • MoM % change
  • CPM
  • $17.1
  • 12%
  • $28.8
  • -34%
  • ROAS
  • $0.7
  • 54%
  • $1.3
  • -18%
  • CVR
  • 1.79%
  • 141%
  • 4.99%
  • -14%

Insights

  • CPM for CBD was $19.1 in July 2023. That is a 12% increase compared to July 2022 and a 34% decrease compared to June 2024.
  • ROAS for CBD was 1.03 in July 2023. That is a 54% increase compared to July 2022 and an 18% decrease compared to June 2024.
  • Conversion Rate (CVR) for CBD was 4.31% in July 2023. That is a 141% increase compared to July 2022 and a 14% decrease compared to June 2024.

Want more stats on the typical CPC range on each ad platform? Click here.

About These Paid Media Benchmarks

Unearth the nuances of the CBD industry with our comprehensive Paid Media Benchmarks report for September 2023. Drawing upon a vast dataset from 4000 companies meticulously curated by Varos, this analysis provides vital insights into KPIs for Meta Ads, Google Ads, and TikTok Ads in the CBD sector. Understand the Average Cost Per Mille (CPM) on diverse paid media platforms over the past year and explore detailed CPM trends within the CBD industry, delineated by company spend level and average order value (AOV). Leverage this robust data to fortify your brand's competitive edge in this rapidly growing market.

KPIs on Google Ads

  • Metrics
  • CBD
  • Wellness Industry

KPIs on TikTok Ads

  • Metrics
  • CBD
  • Wellness Industry

Last 12 Months Average CPM by Paid Media Platforms

Insights: CPM for cosmetics companies have increased 12% in the last 12 months on Meta Ads. CPM for cosmetics companies have increased 0% in the last 12 months on Google Ads. CPM for cosmetics companies have increased 0% in the last 12 months on TikTok Ads.