Paid Media Benchmarks for Pet Food - July 2024

Data is based on sample of 4000 companies by Varos. For all data in real time, click here.

KPIs on Meta Ads

Meta Ads Summary Table

  • Metrics
  • July 2023
  • YoY % change
  • June 2024
  • MoM % change
  • CPM
  • $16.0
  • 15%
  • $18.9
  • -3%
  • ROAS
  • 0.97
  • -31%
  • 0.66
  • 2%
  • CVR
  • 3.9%
  • -15%
  • 2.9%
  • 14%

Insights:

  • CPM for Pet Food was $18.4. That is a 15% increase compared to July 2023 and a 3% decrease compared to June 2024.
  • ROAS for Pet Food was 0.67. That is a 31% decrease compared to July 2023 y un 2% increase compared to June 2024.
  • Conversion Rate (CVR) for Pet Food was 3.3%. That is a 15% decrease compared to July 2023 and a 14% increase compared to June 2024.

Want more stats on the typical CPC range on each ad platform? Click here.

About These Paid Media Benchmarks

Immerse yourself in the Pet Food industry with our detailed Paid Media Benchmarks for September 2023. Relying on a broad dataset from 4000 companies compiled by Varos, this report delivers insights into key performance metrics for Meta Ads, Google Ads, and TikTok Ads. Understand the Average Cost Per Mille (CPM) on various paid media platforms over the last year, with particular attention to the pet food industry. It breaks down CPM trends by company spend level and average order value (AOV), providing you with the knowledge to secure your brand's competitive edge in this unique market.

KPIs on Google Ads

Google Ads Summary Table

  • Metrics
  • July 2023
  • YoY % change
  • June 2024
  • MoM % change
  • CPM
  • $12.0
  • 18%
  • $12.7
  • 11%
  • ROAS
  • 4.63
  • -8%
  • 3.56
  • 19%
  • CVR
  • 3.6%
  • 13%
  • 4.4%
  • -7%

Insights:

  • CPM for Pet Food was $14.2 in July 2023. That is an 18% increase compared to July 2023 and an 11% increase compared to June 2024.
  • ROAS for Pet Food was 4.25 in July 2023. That is an 8% decrease compared to July 2023 and a 19% increase compared to June 2024.
  • Conversion Rate (CVR) for Pet Food was 4.1% in July 2023. That is a 13% increase compared to July 2023 and a 7% decrease compared to June 2024.

Want stats on the typical KPI ranges by subvertical, ad spend level, and AOV? Click here.

KPIs on TikTok Ads

Meta Ads Summary Table

  • Metrics
  • June 2023
  • YoY % change
  • May 2024
  • MoM % change
  • CPM
  • $10.9
  • 3%
  • $13.3
  • -15%
  • ROAS
  • 1.28
  • -56%
  • 0.53
  • 6%
  • CVR
  • 1.7%
  • 37%
  • 2.5%
  • -6%

Last 12 Months Average CPM by Paid Media Platforms

  • Month
  • CPM Meta
  • CPM Google
  • CPM TikTok

Insights: CPM for Pet Food companies have increased 7% in the last 12 months on Meta Ads. CPM for Pet Food companies have increased 33% in the last 12 months on Google Ads. CPM for Pet Food companies have increased 0% in the last 12 months on TikTok Ads.