Want more stats on the typical CPC range on each ad platform? Click here.
Discover crucial insights into the cosmetics industry's paid media landscape with our comprehensive Paid Media Benchmarks for Cosmetics brands - September 2023. This detailed overview, based on an extensive sample of 4000 companies expertly analyzed by Varos, sheds light on critical KPIs across Meta Ads, Google Ads, and TikTok Ads, presenting a detailed competitive analysis. Get a comprehensive understanding of the Average Cost Per Mille (CPM) across various paid media platforms over the past 12 months. Dive deeper into the CPM trends in the cosmetics industry, broken down by both company spend level and average order value (AOV). All this invaluable data equips you to strategically align your performance with the industry standards, ensuring your brand remains a competitive player in the dynamic and fast-paced cosmetics market.
Insights:
Want stats on the typical KPI ranges by subvertical, ad spend level, and AOV? Click here.
Insights:
Want stats on the typical KPI ranges by subvertical, ad spend level, and AOV? Click here.
Insights: CPM for cosmetics companies have increased 8% in the last 12 months on Meta Ads. CPM for cosmetics companies have increased 8% in the last 12 months on Google Ads. CPM for cosmetics companies have increased 8% in the last 12 months on TikTok Ads.
