Want more stats on the typical CPC range on each ad platform? Click here.
Dive into the Personal Care industry's paid media landscape with our detailed Paid Media Benchmarks report - September 2023. This study, leveraging a sample of 4000 companies collected by Varos, offers insights into crucial KPIs for Meta Ads, Google Ads, and TikTok Ads. It sheds light on the average CPM across different paid media platforms in the past year and dissects the CPM trends within the personal care sector by company spend level and average order value (AOV). Harness these insights to tailor your brand's approach, ensuring competitive edge in this rapidly evolving market.
Want stats on the typical KPI ranges by subvertical, ad spend level, and AOV? Click here.
Want stats on the typical KPI ranges by subvertical, ad spend level, and AOV? Click here.
Insights: CPM for personal care companies have increased 15% in the last 12 months on Meta Ads. CPM for personal care companies have increased 3% in the last 12 months on Google Ads. CPM for personal care companies have increased 5% in the last 12 months on TikTok Ads.
